Partner Compensation
All partners receive a referral fee for introductions. Partners earn additional income depending on their roles and responsibilities. Fractional CMOs/CROs earn consulting fees from engagement. Marketing and LeadGen agencies earn from offering more services with OneForce.
What it looks like to Earn as a Partner
Business Executives
If the customer’s revenue is $10M per year and a company spends 5% of revenue on marketing and lead generation, it’s equal to $500K per year. If you successfully refer 5 to 10 such companies, then the total managed marketing spend is between $2.5M to $5M for one year. Your Compensation in this example is a referral fee of 10%, equal to $250K to $500K.
Fractional CMO/CRO
If the customer’s revenue is $10M per year and a company spends 5% of revenue on marketing and lead generation, it’s equal to $500K per year. If you work with three such companies at the same time, then the total managed marketing spend is $1.5M. Your current revenue from each engagement is 10%, or $50K, totaling $150K per year from three customers.
Part 1: The budget spent on marketing and lead gen services is $1.5M - $150K = $1.35M, to be done by OneForce. Referral Fee of 10% is equivalent to $135K. This is doubling the CMO income to $285K.
Part 2: Coordinating with vendors and contractors without OneForce, fractional CMO/CRO spends a lot of time on tactical activities. With OneForce, you take on the tactical management responsibility. You can free up 30% of their time and work with two more customers, five total. In this example, your income increases by 40%, totaling $500K.
Marketing/LeadGen Agencies
If the customer’s revenue is $10M per year and a company spends 5% of revenue on marketing and lead generation, it’s equal to $500K per year. If you work with ten such companies. The total marketing spend is $5M. You provide a subset of services as per their specialization, assuming 20% of the total work to be done. Your revenue in this example is $1M with a profit of 20%, equal to $200K.
OneForce provides the remaining 40% to 80% of outsourced spend, equal to $2M to $4M. A referral fee of 10% is an equivalent of $200K to $400K. Your profit increases to the range of $400K to $600K.
