In this episode, Brian and Shawn welcome Chief Digital Officer Barry Hurd, to discuss the importance of startup growth intelligence and market mapping. They explore how mapping the market can provide valuable insights into competitors, target audiences, and industry trends. 

The conversation covers the different phases of startup growth and how intelligence plays a role in each phase. The hosts also discuss the sources of data for gathering intelligence and the importance of strategic partnerships. They provide practical advice for startup founders on budgeting for data and intelligence and offer a concrete example of how to approach intelligence gathering. Overall, the episode emphasizes the value of intelligence in driving startup success.

Key Insights from the Episode

• Market mapping is essential for startups to understand their competitors, target audience, and industry trends.

• Intelligence plays a crucial role in different phases of startup growth, from finding customers to scaling revenue.

• Strategic partnerships can provide access to valuable data and resources that startups may not have on their own.

• Budgeting for data and intelligence should consider both financial resources and the team's ability to take action on the insights.

• Identifying defended and undefended competitors can help startups focus their efforts on areas where they have a competitive advantage.

Chapters

00:00 Introduction and Welcome

00:25 Shifting the Conversation to Startup Growth Intelligence

02:10 Importance of Market Mapping

03:20 Mapping Your Market and Understanding Competitors

05:30 Precision at Scale and Prioritizing Efforts

06:24 Growth Phases and Leveraging Intelligence

07:40 Adapting to Changes and Finding New Targets

08:15 Data Sources for Gathering Intelligence

09:25 Using Strategic Partners for Data

12:05 Identifying Who Not To Work With

14:10 Filtering Out Your Competitors

15:05 Discovering New Target Personas

16:45 Importance of Intelligence in Different Industries

18:00 Different Approaches for Consumer Apps and Complex Products

20:00 Getting Started with Gathering Data

22:00 Budgeting for Data and Intelligence

23:40 Concrete Example for Approaching Intelligence

25:25 Identifying Defended and Undefended Competitors

In this episode, we've shared practical insights to help improve your start-up's marketing approach. Stay tuned for more episodes where we'll explore effective marketing strategies for start-ups aimed at driving your growth and success.

At OneForce, we focus on helping start-up founders like you overcome marketing challenges and find growth opportunities. Don't miss our upcoming episodes for more useful content.

Need support in enhancing your business growth? Reach out to OneForce to learn how our growth marketing strategies can assist in your journey to success.