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In this special edition of the Growth Llama Podcast, Shawn and Brian talk from Shawn’s living floor about…podcasts. They discuss the reasons to start a podcast, the level of production needed, and how to choose topics for episodes. 

They also discuss the gear required to capture a podcast and provide tips on finding affordable options. Shawn and Brian touch on the importance of audio quality and content over high production value. 

Ultimately, this conversation highlights the need for distribution strategies and repurposing your podcast into other formats, such as YouTube and social media content.

Key Takeaways

• The podcast serves as a playground to explore ideas and implement them into reality.

• Interviewing experts is a great way to gain new ideas and provide them with a platform.

• Genuine curiosity and asking questions are important for podcasting.

• The goal is to provide value and answer real questions from customers or potential customers.

• Podcasts can be mined for valuable nuggets of information to be used in other forms of content.

Timecodes

00:00 - Topic Overview

04:29 - Using the podcast as a playground to explore and implement new ideas

05:52 - Interviewing experts and sharing their ideas

09:35 - Researching how to ask questions and hold conversations effectively

10:25 - Starting with simple tools

12:11 - The recording equipment used for the podcast

17:04 - The importance of good audio quality and editing tools

19:35 - Content and authenticity vs technical perfection

24:18 - Repurposing podcast content for articles, social media posts, and webpages

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In this episode, we've shared practical insights to help improve your start-up's marketing approach. Stay tuned for more episodes where we'll explore effective marketing strategies for start-ups aimed at driving your growth and success.

At OneForce, we focus on helping start-up founders like you overcome marketing challenges and find growth opportunities. Don't miss our upcoming episodes for more useful content.

Need support in enhancing your business growth? Reach out to OneForce to learn how our growth marketing strategies can assist in your journey to success.